Fri •Sep 5 •1:00pm - 1:30pm PT (30 minutes)•HubSpot Heroes Stage
Tech That Builds Superfans: NBA and Travel Brand Playbook
Ever wanted VIP access to see how top brands use tech to deepen customer loyalty? Hear from the San Antonio Spurs and Xanterra Travel Collection as they share how they overcame data and tech challenges to transform fan and customer engagement. Learn how they turned obstacles into opportunities—using modern platforms to convert prospects into lifelong advocates and elevate the customer experience.
Open to All Levels
Session Speakers
Katie Lambert
Director, Partner Marketing @ HubSpot
Katie Lambert leads the solutions partner marketing and enablement team at HubSpot, marketing to, with, and through the people who help our millions of customers grow better. Prior to her 4 years at HubSpot, she helped launch Mailchimp’s agency partner program, Mailchimp & Co. Her zigzagging path to HubSpot includes in...
Michelle O'Keeffe
CEO @ Engaging.io
Michelle brings over 20 years of marketing strategy expertise as CEO of engaging.io, a top HubSpot Elite implementation partner she's led for 15+ years. From day one, she built the business on the principle of "doing great work with great people" - staff, clients, and partners alike. A natural problem solver, Michelle ...
Anne-Marie Prince
Marketing Automation Manager @ San Antonio Spurs
Problem-solving, solutions-oriented Associate Manager of Marketing Automation for Spurs Sports & Entertainment. Rookie year working for the Spurs began August 2015. Runner-up for an Oracle Markie Award in 2021 for pre and post-event automation of communications as teams returned to play post-COVID. Anne-Marie enjoys ap...
Kelsey Stafford
Corporate Director of Customer Data and Analytics @ Xanterra Travel Collection
With over a decade of experience leading high-impact initiatives and driving strategic growth, Kelsey specializes in aligning organizational goals with operational execution. As Corporate Director of Customer Data & Analytics at Xanterra Travel Collection and former Senior CRM Analyst at Windstar Cruises, Kelsey has de...
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