Fri •Sep 5 •1:15pm - 2:00pm PT (45 minutes)•Education Session 5
HubSpot Scaled Sales: Real Lessons From SMB Growth
Pull back the curtain on how HubSpot’s Small Business sales org 3x’d in 3 years—navigating change, scaling culture, and leaning into AI. Hear real stories from four senior directors who’ve spent a combined 50 years growing HubSpot’s largest sales segment.
Open to All Levels
Session Speakers
Brenda Lando Fridman
Director of Sales @ HubSpot
Brenda Fridman, Director in HubSpot's Small Business Sales, helps companies scale through data-driven strategies. At LinkedIn and Google, she built sales engines for thousands of businesses. She's an angel investor, startup advisor, and VC Limited Partner who mentors founders from $0 to $10M+. Mexican-Canadian, enginee...
Tyler Rhodes
Senior Director of Sales @ HubSpot
With 13+ years at HubSpot, Tyler is a seasoned sales leader and Senior Director known for driving growth at scale. He brings deep expertise in go-to-market strategy, operations, and cross-functional leadership. Tyler has a strong track record of blending strategic vision with data-driven execution to solve complex chal...
Will O'Toole
Senior Sales Director @ HubSpot
Will is a Senior Sales Director at HubSpot, leading the Small Business segment. As the first sales hire for HubSpot's Sales Hub/CRM, he helped build it into a core business unit. In 2019, he became Director for Small Business North America, overseeing half the U.S. and Canada. Promoted to Senior Director in 2022, Will ...
Katie Walsh
Sales Director @ HubSpot
Katie Walsh is a Sales Director at HubSpot, leading a team of managers and reps within the Small Business segment. With a passion for coaching, leadership development, and building high-performing teams, she helps drive growth by fostering a culture of ownership and skill mastery. Katie brings energy, authenticity, and...
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